About DealerIQ
Selling cars just got smarter.
We started with a simple observation: the most motivated shopper is the one standing next to the car — and too often, nobody is there to help.
Our mission
Make every vehicle sell itself — with your team closing the deal.
DealerIQ gives dealerships a digital workforce that covers the gaps people can't: after hours, busy Saturdays, language barriers and the slow follow-up that loses deals.
We don't replace your salespeople. We make sure they spend their time with buyers who are ready, and that no shopper leaves the lot without an answer.
We build with dealers, for dealers — focused on outcomes GMs and owners care about: more conversations, more appointments, more sold units.
The thesis
“Every technological revolution creates a new operating system. DealerIQ is the operating system for the AI-native dealership.”
Curtis Lacy · Founder & CEO
Built by dealers, for dealers
Thirty years on the lot, not in a software lab.
DealerIQ was built by people who know the dealership business from the inside — over three decades of automotive retail, dealership management, finance and insurance. That's why every recommendation is tuned to the real economics of the rooftop, not a feature checklist.
Not software. A dealership consulting framework. Every engagement begins with an assessment and ends with a Solution Blueprint™ mapped to your store's operational maturity — solutions by dealership type, not packages.
And the framework compounds. Every conversation makes the platform smarter. Every dealership strengthens the network. Every year, the knowledge moat grows wider — that's the vision behind the Solution Blueprint™.
Honest by design
Clear about what's live, what depends on your setup, and what's coming.
Your data stays yours
Dealership-specific separation of customer and inventory data.
Built to be resilient
Operates independently of any single CRM vendor.
See a salesperson on every vehicle — on your lot.
We'll walk through your inventory, your process and your systems, then show you exactly how DealerIQ fits.